It is truly the best bar on the market that I have tried so far. Very honest the 20 grams of protein per product and only 210 kcal each. Really, its macronutrients are the best in processed foods out there. Filling and really delicious. It fully satisfies the craving for sweets. And as for the price, it is at the same price as others which have not even half the grams of protein and are much unhealthier, so this one is worth its money. Anyway, all protein products are very expensive. At least these are worth their money.