It is a very powerful hairdryer and dries hair quickly. Its design is very elegant!
It has a nice attachment at the back so you can hang it even on a nail on the wall without needing a special case.
I would prefer it to be a bit smaller in size and a little lighter, not that it is heavy, just not feather-light...
I was disappointed with its buttons, I don't find them ergonomic at all. They are somewhat difficult to press and tire my fingers, at least compared to my old hairdryer.
I would also prefer the "open-close" button to be closer to the thumb and not the temperature button, as we often open and close it during use.
In terms of hair styling, I believe it does not make the life of a non-professional easier compared to a cheaper hairdryer.
It lacks accessories, such as a second nozzle and a diffuser.
It makes quite a noise... I expected something quieter at this price.

The best investment I have ever made in hair care equipment. Years of using parlux, eti, steam pod (which is the worst, it damages the hair but only gives an instant nice straight result), this is the first time I haven't regretted a single euro for this purchase. My hair dried completely in 4 minutes, something that used to take at least 15 minutes with the previous hairdryer.
Zero frizz, the ends look very healthy, very powerful airflow without annoying noise.
I would easily pay over 200€ for it (I bought it for around 180€ and it came with a Bluetooth speaker as a gift)
The best hairdryer on the market, no second thoughts

The best hairdryer that has ever fallen into my hands. User always professional so far. I always receive compliments for my hair thanks to this. It helped me a lot in reducing frizz. It does its job from a great distance so it doesn't burn them. I would definitely buy it again. It's an investment.