The I''M Matt line is the result of the trends of a new generation of products with a completely matte finish, combined with amazing and lasting comfort!

Velvety and exceptionally sensory, the I''M Matt line applies comfortably to the lips, covering them with stunning depth without drying them out.

The formula, with its high pigment content, creates a vibrant explosion of color from the very first application. The lips appear perfectly shaped and elegantly colored with a lasting effect that remains natural for several hours!