The I'M Matt collection is the result of trends in the new generation of products with a completely matte finish, combined with amazing and lasting comfort!

Velvety and extremely sensory, the I'M Matt line applies comfortably to the lips, covering them with incredible depth without drying them out.

The formula, with a high pigment content, causes an intense color burst from the very first application.

The lips look perfectly shaped and elegantly colored with a long-lasting effect that remains natural for several hours!