Neuromarketing, presented in this book in a practical way, is a new branch of science that emerges from the synergy of medicine, neurology, psychology, and marketing. By reading the book, the role of vision, sound, smell, touch, taste, and emotions in commerce is revealed. Indicative ways of stimulating the senses in various professions are presented, providing answers to questions such as: how does vision create the first impression? how do sounds enhance emotions? why does smell enrich the customer experience? when does touch lead to the appropriation of objects? what memories does taste evoke? This is the book of the five senses of commerce, the "intangible form" of material things, and narrative selling. A book that connects commerce with literature, improves customer service, and increases sales!