The truth is that I realized the exact same thing that I read in the comments. I was a hairdresser for years and worked in the best salons and abroad, where we only used ghd. In 2012, I bought my first ghd straightener, which lasted me until 2018. In 2018, it started having problems and simply didn't heat up enough to straighten the hair. It was the Gold model, not the Platinum.

Having had a good experience with this brand and since the "ghd GOLD" lasted me 5 years, I decided to buy ghd again, but this time the "platinum," which is supposedly the best. I bought the "platinum" in the summer of 2018, and it broke in March 2022, so it lasted me about 3.5 years. I realized that they are made in a way that they break once the warranty expires, and you can't do anything except buy a new one. It broke in the same way for me, meaning it would work for a maximum of 1 minute and then the button would flash red instead of white, making a strange sound (they told me this means the thermostat inside broke).

-I didn't buy it- but they gave me the steam pod, which I didn't want to buy from the beginning because compared to ghd, it gives better results. It gives me the impression that it protects the hair better and gives a more beautiful result. As long as I've been using the steam pod now, I must say that I don't have any particular complaints, it's just some details that make a difference, like the fact that it's somewhat bulky compared to the sleeker ghd, which is more convenient and comfortable to handle. Also, ghd does indeed give a more beautiful result to the hair and seems to protect it more.

I would like to buy the ghd platinum again, but I know that if I buy it, it will last only as long as the warranty period. Products are no longer manufactured to last; they are made with an expiration date, which is directly linked to the expiration of the warranty.

Now, of course, objectively (for the period it functions), it is the best straightener, I would say. It's just not worth the money because it has a very short expiration date. If it lasted longer, I wouldn't hesitate to buy it again or not.

I have had it for over 6 years, actually I HAD it for years because it broke this year. For the third time...
I bought it for about 220 euros, when it was released along with the steampod.

When I bought it, I was very excited because I had dyed and damaged hair from other straighteners or hairdryers. The hairdresser who recommended it to me is extremely well-known (and expensive) in the Northern Suburbs, and he told me that you don't need to intentionally adjust the temperature and that hair gets burned above 180 degrees. He also told me that if I pass the strand up to 2 times, it is safe for the hair. When he did a few strands, at a relatively slow pace and with the use of a comb, my hair came out perfect!

Indeed, when I did it myself, it came out perfect, it just took forever to finish with the curly and long hair. This may be understandable. With Saryna Key personal care at home and with this straightener, my hair became smooth and I used it almost every day.

The straightening did not last for more than 1 day, of course, it needed a little touch-up if I wanted it "completely straight".

It broke very quickly without having been used for a long time (the button turned red and made a different sound) and it took some time to get it repaired. It broke again in the same year. I was lucky that it was still under warranty. I would like to point out that I never left it plugged in when I wasn't using it, I always kept it in its case, and in general, I took care of the money I spent!

I used it quite a lot for about 2 years. The last 4 years, when I stopped straightening my hair, I hardly used it, not even once a week. I recently tried to use it again and it had the same problem as before. Of course, I was upset because a tool that costs 220 euros should not break so easily.

In conclusion, I don't know if they have improved the build quality by now, but it is certainly an expensive tool.