Compared to the loreal excellence that I used before in similar shades, I believe that koleston is better because it covers white hair better, maintains color for longer, has a less strong scent, causes less damage to the hair, and is less expensive. The advantages also include the color revitalizing mask that is included in the packaging for application every 14 days. The negative aspect is that if it stains the skin, it takes 2-3 days to fade, so be careful to apply plenty of moisturizer on the face near the roots to avoid it. Also, for the first three days, the color appears darker, but it lightens from the third day, especially if you wash it for the first time then. Now, the shade comes out approximately as shown in the dye's photo, but of course, it also depends on your base color. It is not possible for it to come out 100% the same, but for me, it came out about 70% similar. Overall, I would say that for its price, it is a pretty good dye. It is also thick enough to be applied with a brush without running. As for the required quantity, it is the same as loreal. That is, in both cases, I need 1.5 packages for all of my hair and only 1 for the roots. I have quite a lot of hair. Finally, I should note that I have about 1/3 white hair, and the shades 7.77 and 7.7 cover them. If you have more white hair, you may need to mix it with a basic color, such as 7.0, for better coverage.

Good quality paint, with slightly darker performance. It doesn't smell like ammonia like Loreal excellence - suffocation - very good duration & coverage of whites!

The color comes out perfect! At least on my brown hair. The only negative is that if you get dirty, the color doesn't come off easily from the skin. And even though I apply Vaseline on my forehead, ears, and neck, the red still bleeds.

Perfect color and especially this specific red was just what I needed for my hair. The fact that it is thin suits me incredibly because it spreads easily. The only negative is that it stains the scalp and this is noticeable in the separated areas. If they fix this, I will prefer it a thousand times!

Unfortunately, the paint has changed from before, it has become very thin and drips when you apply it. Very difficult not to get dirty