The reason it does not have the "power" that most of you are asking for, and you complain about it, is because it does not burn the hair because that is exactly its technology. Depending on what you ask for from a product, you read its watts and description before making a purchase. It does not harden the hair, it does not damage it, and it leaves it soft....and be patient!

Good and powerful for non-professional use.
It makes nice curls on both me and my little one.
However... This cable is really a huge downside. You have to be hugging the socket. You can only take one step away from the socket at most. I don't understand why they are so stingy with the cables!

I always hate it when I have to replace something that I liked and is no longer made, so when I needed a new hair dryer, I looked for the same brand that I had been using for years. Technology has advanced since then.. I am more than satisfied, it is slightly bigger and heavier than the previous one but I got used to it within two days. I am really happy with the purchase.