The 52 stories of the book, which move between reality and fantasy, inspire and guide anyone interested in customer service: small and medium-sized business owners, employees, freelancers, and tourism students. With narratives from next door, each story is the opportunity to create new and practical ideas aimed at better and more efficient customer service. The object of each story is not to describe a sector or a profession, but to cultivate the right perception in our everyday transactions. The questions at the beginning of each story and the reference to marketing principles at the end make this book a different, original, and entertaining introduction to customer service.

Only some of the questions that find an answer in the book are the following:

- What is the value of a customer's life at a gas station?
- How does a souvlaki shop create a comparative advantage?
- What is innovation in a cheese pie store?
- When does a rental room business offer added value?
- What is the life cycle of a café?
- What are the dimensions of quality in a plumber's work?
- What is the environment of a beekeeping business?
- How does a grocery store differentiate itself?
- How are "additional sales" made in a photocopy shop?