The goal of this book is to present for the first time, on a global level, a comprehensive, systematic, and scientific approach that covers not only all product decisions within the framework of managing a company's product portfolio, but also the corresponding decisions regarding the realm of services.
The writing of the book was based on the most recent scientific developments presented in the global literature, as well as the authors' long-term research, consulting, and teaching experience in the field of product and service portfolio management.
This book is aimed at undergraduate and postgraduate students in university and technical college departments that have included the subject of Product Policy or Product Portfolio Management in their curriculum. It is also aimed at professionals in the private and public sectors who deal with product decision-making in their daily business life.
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