Blonde here, sandy beige to gray. With 2-3 uses per week, the color is maintained very nicely - I do highlights every 2-3 months approximately. My boyfriend says it smells like wall paint :p I use a mask afterwards anyway, so it doesn't leave a smell on my hair, you have to smell it from the bottle to understand what he means

It does what it promises to the hair and doesn't damage them.... It's like I just came out of the hair salon...