A book for those who want to inspire others... and for those who want someone to inspire them.

Simon Sinek leads a movement aimed at building a world where most of us are inspired by the work we do. Millions of people have already watched his TED.com talk on the importance of knowing why we do what we do. In his book "Start with Why," Sinek takes this idea even further.

Any individual or company can explain what they do. Some can explain how they are different or better, but very few can clearly articulate why. The WHY is not about money or profit - those are results. The WHY is what inspires us and those around us.

From Martin Luther King Jr. to Steve Jobs and the Wright brothers, leaders who inspire people think, act, and communicate in the exact same way - in complete contrast to what everyone else does. Drawing from a wide range of real-life stories, Sinek describes in this book the framework upon which a company can be built, a movement can be organized, or people can be inspired.
It all starts with WHY!