Get the updated 15th American edition. Marketing is of interest to everyone, whether they are promoting goods, services, real estate, people, places, events, information, ideas, or organizations. The Marketing Management book by Kotler and Keller has been considered worldwide for decades as the "ultimate textbook" for students and educators, and with its continuous editions, it remains always updated and contemporary. Its timeless success is due to the fact that it maximizes three factors that characterize the best marketing books: depth, breadth, and relevance. The 15th American edition is based on the fundamental positive elements of the previous ones, which have made this particular book stand out from all other textbooks on Marketing Management: management orientation, analytical method, multidisciplinary approach, unified applications, comprehensive and balanced coverage. The Marketing Management book covers all the topics that a well-informed marketing executive should understand to apply strategic, tactical, and managerial marketing. Philip Kotler teaches International Marketing at the Kellogg School of Management at Northwestern University, where he is a Distinguished Professor in the S. C. Johnson & Son Chair. He did his graduate studies at the University of Chicago and his doctoral dissertation at MIT, both in Economics, and postdoctoral studies in Mathematics at Harvard University and Behavioral Science at the University of Chicago. He has won the Alpha Kappa Psi award three times from the prestigious Journal of Marketing for "the best article of the year," was the first to win the Distinguished Marketing Educator Award (1985) from the American Marketing Association (AMA), and has been honored with many other distinctions. Kevin Lane Keller is a Professor of Marketing at the Tuck School of Business at Dartmouth College and holds degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches marketing management and brand strategy. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. With more than 90 published papers, his research work is widely accepted as a reference source. He has been honored with many awards, is an extremely popular speaker, and has organized marketing seminars for senior business executives at many conferences.