Marketing is of interest to everyone, regardless of whether they promote goods, services, real estate, people, places, events, information, ideas, or organizations.

The book "Marketing Management" by Kotler and Keller has been considered worldwide - for decades - the "ultimate textbook" for students and educators, and with its continuous editions, it remains always updated and contemporary. Its timeless success is due to the fact that it maximizes three factors that characterize the best books on marketing: depth, breadth, and relevance.

The 15th American edition is based on the fundamental positive elements of the previous ones, which have made this book stand out from all other textbooks on Marketing Management: management orientation, analytical method, multidisciplinary approach, unified applications, complete and balanced coverage.

The book "Marketing Management" covers all the topics that a well-informed marketing executive must understand in order to apply strategic, tactical, and managerial marketing.