The book covers all modern aspects of Corporate Communication: stakeholders, media relations, employee communication, issue management, crisis management, social networks, community relations, Corporate Social Responsibility, corporate identity, corporate reputation, and more. The fourth revised and updated edition includes: A new chapter on social media alongside broader coverage of new media in existing chapters. New updated material on Corporate Social Responsibility standards, transnational governance, and corporate citizenship. Greater focus on media relations, internal communication, leadership communication, and communicative change management. New comprehensive and concise international case studies. Corporate Communication is essential reading for students in the fields of Corporate Communication, Organizational Communication, Public Relations, and Communication Marketing, and an invaluable source of reflection for professionals. Joep Cornelissen is a professor of Corporate Communication at VU University Amsterdam.  They wrote about the book: "Joep Cornelissen has achieved an extremely difficult task: combining unassailable theory with practical application, in a thorough and readable examination of the subject. The latest edition of the Corporate Communication work reaffirms the book's position as the fundamental book on the subject." Professor Anne Gregory,  PhD, Chair, Global Alliance for PR and Communication Management and Director, Centre for Public Relations Studies, Leeds Business School "The most impressive element of the fourth edition of the Corporate Communication book is Cornelissen's ability to achieve both integration and breadth. There is a coherence that unites the wide range of topics that make up corporate communication." Professor W. Timothy Coombs,  Nicholson School of Communication, University of Central Florida "This book is a treasure... The fourth edition fully meets the demands of the 2010s, with updated sections on social media and giving greater emphasis to the global nature of corporate communication." Professor Leena Louhiala-Salminen,  Aalto University School of Business, Helsinki