Accounting is not as technical and complicated as you might think. In fact, it is based on very simple principles that you can easily understand.

With over 100,000 sales worldwide and the simplicity that characterizes it, the book "Applied Accounting and Financial Analysis" is the key to understanding accounting. The purpose of the book is to guide you step by step to understand and apply the principles and concepts of Accounting and Financial Management.

The book will help you easily and quickly understand and comprehend:
- The basic financial statements, such as the Income Statement, the Balance Sheet, and the Statement of Cash Flows, and how they are interconnected.
- How to start keeping your own accounts.
- How to analyze financial statements and the performance of a company.
- The financial statements of companies listed on the Stock Exchange and prepared based on International Accounting Standards.

The main features of the book include:
- Key points of the chapter at the beginning of each chapter.
- Summary at the end of each chapter.
- Examples and Applications.
- Tables, charts, and diagrams.
- Glossary.